{"id":4281,"date":"2026-02-26T08:15:03","date_gmt":"2026-02-26T14:15:03","guid":{"rendered":"https:\/\/wisecoatings.com\/westcleveland\/?page_id=4281"},"modified":"2026-02-26T11:27:35","modified_gmt":"2026-02-26T17:27:35","slug":"about-us","status":"publish","type":"page","link":"https:\/\/wisecoatings.com\/westcleveland\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4281\" class=\"elementor elementor-4281\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f685713 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"f685713\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c62f0e e-con-full e-flex e-con e-child\" data-id=\"5c62f0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98ed8c2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"98ed8c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c55ad0e e-flex e-con-boxed e-con e-parent\" data-id=\"c55ad0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4092b9 e-con-full e-flex e-con e-child\" data-id=\"a4092b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3bd6c6c e-con-full e-flex e-con e-child\" data-id=\"3bd6c6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac8852 elementor-widget elementor-widget-image\" data-id=\"0ac8852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1114\" height=\"1480\" src=\"https:\/\/wisecoatings.com\/westcleveland\/wp-content\/uploads\/sites\/39\/2026\/02\/Joe-Baldesare.jpg\" class=\"attachment-full size-full wp-image-4286\" alt=\"Joe Baldesare - Wise Coatings of West Cleveland\" srcset=\"https:\/\/wisecoatings.com\/westcleveland\/wp-content\/uploads\/sites\/39\/2026\/02\/Joe-Baldesare.jpg 1114w, https:\/\/wisecoatings.com\/westcleveland\/wp-content\/uploads\/sites\/39\/2026\/02\/Joe-Baldesare-226x300.jpg 226w, https:\/\/wisecoatings.com\/westcleveland\/wp-content\/uploads\/sites\/39\/2026\/02\/Joe-Baldesare-771x1024.jpg 771w, https:\/\/wisecoatings.com\/westcleveland\/wp-content\/uploads\/sites\/39\/2026\/02\/Joe-Baldesare-768x1020.jpg 768w\" sizes=\"(max-width: 1114px) 100vw, 1114px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8dbe7 elementor-widget elementor-widget-image\" data-id=\"de8dbe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"193\" src=\"https:\/\/wisecoatings.com\/westcleveland\/wp-content\/uploads\/sites\/39\/2026\/02\/Proud-Sponsor-of-St.-Jude-Dream-Home-Giveaway.png\" class=\"attachment-large size-large wp-image-4289\" alt=\"Proud Sponsor of St. Jude Dream Home Giveaway\" srcset=\"https:\/\/wisecoatings.com\/westcleveland\/wp-content\/uploads\/sites\/39\/2026\/02\/Proud-Sponsor-of-St.-Jude-Dream-Home-Giveaway.png 500w, https:\/\/wisecoatings.com\/westcleveland\/wp-content\/uploads\/sites\/39\/2026\/02\/Proud-Sponsor-of-St.-Jude-Dream-Home-Giveaway-300x116.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dccd2f e-con-full e-flex e-con e-child\" data-id=\"2dccd2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30ce49c elementor-widget elementor-widget-heading\" data-id=\"30ce49c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet the owner!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7ed893 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e7ed893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d229bd7 elementor-widget elementor-widget-text-editor\" data-id=\"d229bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wise Coatings is locally owned and operated by <strong>Joe Baldesare,<\/strong> a lifelong Clevelander who proudly serves homeowners and businesses throughout Northeast Ohio. Joe resides on Cleveland\u2019s west side with his wife, son, and two dogs. When he\u2019s not on a job site or meeting with customers, Joe enjoys golfing, trying local restaurants, or enjoying everything Lake Erie has to offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb1574 elementor-widget elementor-widget-text-editor\" data-id=\"beb1574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJoe started Wise Coatings with one simple goal: deliver an exceptional customer experience along with a floor that lasts. Too often in the trades, communication falls short, timelines drag on, and job sites are left in disarray. From day one, Joe committed to building a company that operates differently &#8211; with clear communication, professionalism, and pride in craftsmanship at every step.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f8b30 elementor-widget elementor-widget-text-editor\" data-id=\"64f8b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur mission is to install beautiful, long-lasting concrete coating systems tailored to each environment \u2014 whether that\u2019s a residential garage, a commercial retail space, or a large-scale industrial facility. Every project is approached with careful consideration of how the space is used, what it\u2019s exposed to, and which system will perform best long term.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdace2d elementor-widget elementor-widget-text-editor\" data-id=\"fdace2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom a two-car garage to a 10,000-square-foot warehouse, the team at Wise Coatings brings the same level of expertise, preparation, and attention to detail. We believe every customer deserves honesty, responsiveness, and a finished product we\u2019re proud to stand behind.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036d2b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"036d2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e9e92 elementor-widget elementor-widget-text-editor\" data-id=\"79e9e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen you choose Wise Coatings, you\u2019re choosing a team that values doing things the right way &#8211; because that\u2019s always the Wise Choice.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us Meet the owner! Wise Coatings is locally owned and operated by Joe Baldesare, a lifelong Clevelander who proudly serves homeowners and businesses throughout Northeast Ohio. Joe resides on Cleveland\u2019s west side with his wife, son, and two dogs. When he\u2019s not on a job site or meeting with customers, Joe enjoys golfing, trying [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4281","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wisecoatings.com\/westcleveland\/wp-json\/wp\/v2\/pages\/4281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wisecoatings.com\/westcleveland\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wisecoatings.com\/westcleveland\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wisecoatings.com\/westcleveland\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/wisecoatings.com\/westcleveland\/wp-json\/wp\/v2\/comments?post=4281"}],"version-history":[{"count":0,"href":"https:\/\/wisecoatings.com\/westcleveland\/wp-json\/wp\/v2\/pages\/4281\/revisions"}],"wp:attachment":[{"href":"https:\/\/wisecoatings.com\/westcleveland\/wp-json\/wp\/v2\/media?parent=4281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}