About Us
Meet the owner!
Wise Coatings is locally owned and operated by Joe Baldesare, a lifelong Clevelander who proudly serves homeowners and businesses throughout Northeast Ohio. Joe resides on Cleveland’s west side with his wife, son, and two dogs. When he’s not on a job site or meeting with customers, Joe enjoys golfing, trying local restaurants, or enjoying everything Lake Erie has to offer.
Joe started Wise Coatings with one simple goal: deliver an exceptional customer experience along with a floor that lasts. Too often in the trades, communication falls short, timelines drag on, and job sites are left in disarray. From day one, Joe committed to building a company that operates differently – with clear communication, professionalism, and pride in craftsmanship at every step.
Our mission is to install beautiful, long-lasting concrete coating systems tailored to each environment — whether that’s a residential garage, a commercial retail space, or a large-scale industrial facility. Every project is approached with careful consideration of how the space is used, what it’s exposed to, and which system will perform best long term.
From a two-car garage to a 10,000-square-foot warehouse, the team at Wise Coatings brings the same level of expertise, preparation, and attention to detail. We believe every customer deserves honesty, responsiveness, and a finished product we’re proud to stand behind.
When you choose Wise Coatings, you’re choosing a team that values doing things the right way – because that’s always the Wise Choice.